Board Member Profile


Throughout 2023, MSSA would like to take the time to recognize and highlight our amazing Board of Directors.  We strive to be a national leader amongst all associations and it's because of the dedication, commitment, and leadership of our members that we are able to achieve this goal.  


Get to Know 2023 Board Member: Jason Cicalla


Jason, from Watchfire Signs, has been a longtime and active member of MSSA.  He is an MSSA Past President (2015), attends most, if not all MSSA events, and has served on MSSA committees and the Board of Directors throughout his membership.  He is currently the Past President's Director on the 2023 Board of Directors and chair of MSSA's Membership Committee. 

How long have you been involved in the sign industry?
19 Years
List three things you love about the sign industry.
Of course the people involved make it what it is for me. So many different types of signs and sign applications is what keeps it interesting. And the possibilities of where the industry is headed in the future could be absolutely amazing.
What is one thing you do to keep yourself motivated?
Knowing everyday that my family is the most important thing always keeps me on track.
List one or two goals you have during your tenure on the board.
Continue to increase awareness and membership. Continue to connect people that can benefit from knowing each other in the association.
Name one thing that has contributed to your success.
Just always trying to do the best I can for my company, customers, and MSSA membership.
Tell us about a favorite MSSA memory
Let's just say watching the night time pool sliding in Florence, AL always pops in my mind as to how much fun this group has had over the years.
Fun fact about yourself
I enjoy off-roading adventures in my jeep.
Thank you Jason for all you do for MSSA!