Elevate 2019

elevate 2019

ELEVATE is a biennial conference spanning two and a half days uniting eager sign industry professionals with big-name keynote speakers, relevant roundtable topics led by the best leaders in our industry plus networking opportunities to focus on strengthening your professional connections.

These three days in November are for you – the business owner, the decision maker, the team lead moving into a stronger leadership based position. Those who want to gain the tools and knowledge to become empowered leaders of the sign industry and who desire an atmosphere to share and learn clear ways to ELEVATE your leadership skills.




what to expect AT elevate 2019

Nicole Bettinger Zeidler

The Family Business – Leaders Replacing Leaders


Wednesday, Nov 6 | 3:00 PM – 4:30 PM

The Family Business – Leaders Replacing Leaders

One of the most daunting obstacles the family business faces is the passing of the torch, for both the family and the business. The statistics on successful transition are startling:
• 33% survive into the second generation
• 12 % into the third
• 4% into the fourth

It is estimated that over the next 5 years, nearly 80% of family businesses will be in a state of transition from one generation to the next, but only 19% have written a strategic plan for succession.

So how do you have a successful transition? After a brief overview of family business basics, we will dive into the key pieces that must be considered as part of any succession plan, including possible roadblocks you may encounter and how best to navigate them.

As part of our discussion, we will also consider engaging the next generation and best practices around how to do so. We will answer such questions as:
· How/when should the next generation become involved in the business? How can we help spark that interest?
· How do we best educate and develop the next generation?
· What does the next generation need to know to be productive contributors to our business?
· How do we manage the differences in preferences, tendencies and experiences when multiple generations are working together?



The National WWII Museum Tour

What better way to fully immerse yourself in leadership practices for the week than to tour a facility dedicated to our country's bravest leaders—our military forces!

Join fellow ELEVATE attendees for a tour of The National WWII Museum – the top-rated tourist destination in New Orleans. The National WWII Museum tells the story of the American experience in the war that changed the world—why it was fought, how it was won, and what it means today—so that all generations will understand the price of freedom and be inspired by what they learn.

Its expansive collections include more than 250,000 artifacts & over 9,000 personal accounts supporting major exhibits and research. Elevate attendees will have the opportunity to view a WWII film, Beyond All Boundaries, narrated and produced by Tom Hanks.