July 21, 2021 - July 24, 2021
Ross Bridge Golf Resort | Birmingham, AL



Member Sign Company Registration | $149
($179 after July 1st)


  • All Networking Receptions
  • Friday's Keynote Presentation & Awards Dinner
  • Access to Trade Show Floor & Lunch
  • Educational Workshops




Bring Your Own Shoes | Friday Evening Keynote 6PM

MSSA Past President, Troy Crocker, presents on leadership.

Take the Pain Out of Painting | Saturday 9:45AM - 10:45AM

From application to preparation, this class is a must for all sign shops!

Tricks of the Trade - Best of the Best | Saturday 2:30PM - 3PM

From our Idea Exchange conference, Tricks of the Trade are clever methods or techniques used by experienced craftsman to save time or spare frustration. This is an opportunity to hear Tricks of the Trade favorites from the previous year.



Renaissance Birmingham Ross Bridge Golf Resort & Spa | 4000 Grand Ave, Birmingham, AL 35226
Reservation Deadline | Thursday, July 1st     
Group Rate $169  | Call 1-800-593-6419
$10 Daily Resort Fee




Airport Phone: +1 205-595-0533
Hotel direction: 16.9 miles SW
This hotel does not provide a shuttle service. 
  • Estimated taxi fare: $55 (one way) 


Driving directions 

Messer Airport Highway to I-59 South/I-20 West to I-65 South to I-459 South to Highway 150, Exit 10. Turn Right at end of exit ramp, go 1.6 miles turn right onto Ross Bridge Parkway, go 3.9 miles and turn left at welcome center. Keep straight through two stop signs to resort entrance.

  • Complimentary on-site parking
  • Valet parking fee: $21/daily


If handicap services or dietary restrictions are needed, contact MSSA: (901) 452-6444



Children under 12 years old receive free general attendance. Still, they must purchase tickets for the Elvis Davis Golf Classic, Call to Action: Honoring our Veterans outing and/or Saturday evening Back to the 80s Party & Live Scholarship Auction.


Late / Cancellation Policy

After July 1st, added to your registration is a $30 late fee. Cancellations are accepted until July 1st with a full refund. After that date, there are no refunds for any cancellations.